Design & Prototype
Show. Don’t tell.
Are you pitching a new digital health product idea?
Experience tells us that when you're validating ideas with patients, providers, payers, or investors - showing is more powerful than just telling. Elucidating your product vision and differentiating your value proposition helps you stand out from the competition
We offer specialized sprints to create clickable design prototypes that look like a real product. During the sprint we help you conceptualize and prototype your product vision in as little as one week.
We help you show your product vision through clickable design prototypes.
Bringing products to market in healthcare is notoriously difficult. Even with years of research and industry experience, most teams get it wrong. Persimmon is a vital partner in getting it right from square one, and second to none at the skills needed to bring innovation to life, and to market.
How it works
Design sprint usually requires a co-located team. But these days, remote and distributed teams are the new normal and co-located teams are the anomaly.
So we remodeled a design sprint that works for the distributed teams and utilizes the power for 24 hours working time zones while relying heavily on asynchronous communication that is supported by productive overlapping synchronous communication.
Understand mission and vision.
Playback problem and solutions using a simple yet powerful 5w and 1h framework
Playback user situations, flows, value propositions mapping, and prioritization
Wireframes for features that show product vision, differentiation, and unique value proposition
Lo-fidelity designs + Mood board for branding sensibilities
Hi-fidelity designs with the branding and clickable prototype
Iterate based on users and stakeholder feedback
Your awesome clickable prototype is ready for pitching, raising capital, and pre-selling pilot clients.
How it works
Design sprints traditionally required a co-located team. These days, however, remote distributed teams are the new normal, and co-located teams are the anomaly.
So we remodeled design sprints and optimized for distributed teams.
Understand mission and vision.
Playback problem and solutions using a simple yet powerful 5w and 1h framework
Playback user situations, flows, value propositions mapping, and prioritization
Wireframes for features that show product vision, differentiation, and unique value proposition
Lo-fidelity designs + Mood board for branding sensibilities
Hi-fidelity designs with the branding and clickable prototype
Iterate based on users and stakeholder feedback
Your awesome clickable prototype is ready for pitching, raising capital, and pre-selling pilot clients.
Use cases
Entrepreneurs can face an uphill struggle when trying to communicate their ideas. Sometimes the audience can’t grasp the concept or understand the product vision. This is understandable since innovators spend hundreds of hours exploring a concept whereas a customer or investor may only have a few minutes of exposure. Predictably, the challenges associated with trying to clearly and concisely convey a complex concept can lead to failure and frustration.
A picture is worth a thousand words, and showing a prototype can quickly overcome these communication barriers. The form is illustrated, functionality becomes clear, and the mental images of the entrepreneur and the audience align more quickly.
Explain the concept to a friend, colleague, or boss
Apply to startup accelerators and incubators
Present in pitch competitions
Pitch the product vision to investors
Pre-sell to pilot clients
Develop concepts for adjacent product lines
What sets us apart?
We deliver clickable prototypes fast, considering the user experience that drives adoption for patients, caregivers, providers, payers, and administrators throughout the care continuum. Here are some reasons why.
With years of experience and over fifty healthcare products in the field, if we haven’t touched on your specific domain then we have probably come close. This uniquely positions us to grasp the problem you are trying to solve and help you solve it.
Most products end up in the product junkyard, and rightly so. Concepts that rely on gimmicks rather than solid designs are unlikely to gain traction, and inevitably fail. Strategies such as gamification can be effective, but only if the psychological factors that influence personal behavior in the context of the product are thoroughly understood.
While we cannot claim to know everything about influencing user behavior, years of accumulated experience have made us exceptionally good at it. We are fanatical about designing products that not only look good, but that people actually use.
Alert-fatigue, overly busy layouts, confusing user-flows - failed user adoption can usually be traced back to one of these causes. We ensure early on that such pitfalls are avoided by designing interfaces that utilize best practices, and that result in a user experience that delights and retains customers.
This special playbook is best suitable to go from zero to one for your product vision. The output is a clickable design prototype that shows your production vision, value proposition, and differentiation.
Get your copy
Show you product vision with our clickable prototype process. Fast, reliable, unique services to kick start your product!
